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Efficient Communication - A Key to Success in Enterprise

 

By communication, folks exchange. Communication is an essential attribute of human life, which is why we all spend most of our time either receiving or requesting for information. Lack of communication creates tensions and destroys personal and business relationships. The ability to exchange information or dialog with others is essential to the success of the person, family or enterprise organization. It should be noted, nonetheless, that it is one thing to speak but quite one other thing to communicate effectively.

 

 

Ineffective communication often leads to failure, as it does not elicit the desired response in form of feedback from the receiver. This is the bane of many enterprise organizations. Many managers do talk, but often not very effectively. Lack of capacity to speak successfully on the part of managers is the reason for the failure of many businesses. Every firm or business group needs an effective communication network with the intention to perform properly and achieve its set objectives. In this article, the main focus will be on the indispensable position which efficient communication performs in the day by day functioning of a business organization. We shall start by looking on the which means of efficient communication from totally different angles and go on to look at its significance as well as how it might be achieved in business.

 

 

Looking at the Meaning of Efficient Communication from Completely different Angles

 

 

The final word goal of each form of communication - face-to-face meeting, telephone discourse, teleconferencing, videoconferencing, interview, email, letter or memo - is to get an expected response in form of feedback from the receiver to the sender. This is what efficient communication is about. It is about ensuring that the information is well-packaged and properly transmitted, so that the recipient understands the message and responds positively. In different words, effective communication is the one which achieves the outcomes for which it is intended.

 

 

Communication may be looked at from different angles, such as the mode of expression (oral or written, or even non-verbal communication), the aim of communication, the viewers, the information flow (vertical, horizontal or diagonal), etc. Communication could be inner (within the organization) or external (with outsiders). It may also be interpersonal or group communication; interpersonal when it involves folks and group when it takes the forms of meetings, discussions, symposia, conferences and workshops. There may be additionally mass communication which has to do with speaking with the plenty by the means of the radio, the television, the newspaper, the internet, etc.). From whichever angle it is looked at, communication can only be considered to be effective when it ends in the desired feedback.

 

 

Oral communication entails using spoken words and will take the form of face-to-face conversation, interview, telephone discourse, voice mail, meetings, group discussions, oral instructions, teleconferencing, videoconferencing, etc. Oral communication is quick and permits instant feedback as well as immediate response to feedback. Participants can ask questions and get rapid clarification. Moreover, gesture and facial features can be used to reinforce the supposed message. The limitations of oral communication embody susceptibility to errors and misinterpretation and lack of permanence.

 

 

Written communication, as the name implies, includes the use of written words. It can come within the forms of enterprise letters, memoranda, reports, minutes of conferences, written speeches, etc. Written communication has the advantages of revision earlier than transmission, permanence and accessibility for reference purposes. It also reduces the risk of distortion in which means; thus, it may be considered as an excellent medium for long and complex messages which, if relayed orally throughout many intermediaries, can simply be distorted or misinterpreted. Another advantage of the written medium is that it can simply be reproduced in many ways (e.g. photocopying) and distributed to many recipients. One in all its main limitations is delayed feedback; the reading of long documents may be boring and the writing of a reply could also be delayed by a number of different factors. Written communication additionally lacks the presence of gesture, facial features and different forms of body language capable of reinforcing that means in communication.

 

 

The choice of medium of communication depends on the nature of the message to be transmitted. As earlier observed, while the written medium is the proper medium for transactions that require permanent documentation, the oral medium is good for messages that require immediate feedback. One has to consider the circumstances in an effort to determine whether to use a telephone call, a face-to-face assembly, an electronic mail, a typed and signed doc, etc. The factors to be considered when selecting the medium of communication embody: urgency, formality, risk of misinterpretation, confidentiality, authorized implications or the necessity for future reference, the nature and measurement of the audience, etc.

 

 

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